Joseonhyangjinju is a premium rice variety exclusively developed by the Chungcheongnam-do Agricultural Research and Extension Services.We deliver delicious rice that you can trust through systematic quality control from cultivation to milling.

A new variety of aromatic rice developed by the Chungnam Agricultural Research and Extension Services

As an aromatic rice variety independently developed by the Chungcheongnam-do Agricultural Research and Extension Services,We are cultivating delicious rice in the Seosan reclaimed land, which is ideal for growing rice.It is rice of excellent quality with a rich flavor that emits a subtle savory aroma when cooked.

Lively chewy texture with low amylose

Made from a low-amylose variety with 12.5% amylose content, the rice grains retain a firm, sticky texture. A subtle sweetness emerges as you chew, and with a protein content of 6.0% or less—the lowest grade—it delivers a soft yet savory flavor.

Long-lasting rice flavor with a whole grain ratio of over 93%

Milled through a rigorous process with a whole-grain ratio of 93% or higher, slowing down starch browning and retrogradation. Even after 24 hours, the rice stays soft and moist, with no hardening over time.

Highlights

• New variety of aromatic rice cultivated in the reclaimed land of Seosan, South Chungcheong Province
• Soft and chewy texture due to low amylose and low protein content
• Perfection ratio of 93% or higher

Wooltari Tips

How to Storage

Please open the package immediately upon receiving the rice and transfer it to an airtight container for storage. To maintain the rice's freshness for a longer period, we recommend refrigerating it whenever possible. If refrigeration is not possible, please store it in a cool, dry place away from sunlight.

Tip: Storing garlic or chili peppers with rice helps prevent rice weevils.

Brand Story

We carefully select rice grown in the mineral-rich Seosan reclaimed land and strictly manage its quality. Grown in fertile soil with high mineral content, you can enjoy nutritious and delicious rice.

We convey the deep aroma and taste of Joseon.

From seed breeding to state-of-the-art GAP-certified milling facilities, we preserve the freshness of freshly harvested rice through rigorous quality control. With our dedication to quality, we bring the deep flavor of rice to your daily table.