Umjine is the original restaurant that started the nationwide khomak bibimbap craze, beginning in a small alley in Gangneung's Dongbu Market back in 2013. With a signature sauce and fresh seafood, we bring you that same taste people have lined up for, wherever you are.

A Fan-Favorite Dish from Umjine in Gangneung, Just as It's Served

This regular favorite from Umjine — a dish that has drawn opening-hour lines and sold out early at department store pop-ups — is now ready to enjoy at home. No waiting in line: the authentic taste of Gangneung comes straight to your table.

Whole Squid Packed with Filling — A Gangneung Specialty

A specialty of Korea's Gangwon-do coast, made by stuffing a whole squid body with a hearty, savory filling and steaming it. Chewy squid and a moist, nutty filling come together in every bite.

Perfect as a Drinking Snack, a Meal, or a Holiday Dish

Its clean, mild flavor makes it a great match for drinks when served with vinegar soy sauce or a seasoned dipping sauce. Coat the slices in egg wash and pan-fry them like jeon, and it's a dish worthy of any holiday table. Just pan-fry or steam, then slice — it's that easy.

Highlights

• A popular dish from Gangneung's original must-visit restaurant
• Chewy whole squid with a moist, savory filling
• Quick and easy to prepare

Wooltari Tips

How to Cook

◼︎ Pan-Fry
Heat a pan with cooking oil and cook over medium-low heat until golden on both sides — crispy outside, moist inside.

◼︎ Steam
Steam in a preheated steamer for 5–7 minutes for a soft, tender texture.

Tip. Slice into bite-size pieces and dip in vinegar soy sauce (3 parts soy sauce to 1 part vinegar) or a seasoned dipping sauce. Coat in egg wash and pan-fry like jeon for an impressive holiday dish.

Brand Story

Blending the hometown flavors of a husband from Beolgyo with his wife's own cooking, Umjine created Korea's first khomak bibimbap — right in Gangneung, a region with no natural mudflats of its own. Piled generously onto a round plate and finished with fragrant oil, this dish became a nationwide, must-visit sensation.

Bringing You the Same Khomak Flavor You'd Find at Umjine

Hand-picked, fresh khomak meat comes together with scallions, Cheongyang chili peppers, and our signature soy sauce for an unforgettable flavor. Now you can experience that same taste and joy of Gangneung, right at home.